Money Coaches
Get Unstuck
With Your Money
Practical money coaching to help you gain clarity, build confidence, and create a plan that fits your values, your goals, and your real life.
BNI Firecrackers Member | Meridian, Idaho
Let’s TalkHow Money Coaching Can Help
We help individuals and couples move from stress and uncertainty to clarity and confidence with their money. Our coaching gives you the tools, knowledge, and accountability to create lasting change — so you can build the life you want, not just manage the money you have.
Clarity
Understand your current situation and create a clear plan.
Spending with Purpose
Make intentional choices that align with your values.
Saving
Build healthy habits for today and tomorrow.
Debt Payoff
Create a realistic plan to get ahead and stay ahead.
Couples & Money
Work together with less conflict and more confidence.
Financial Goals
Turn your dreams into actionable steps.
Meet James & Amberlee Rich
We’re James and Amberlee Rich — money coaches, life partners, and passionate advocates for helping individuals and couples experience freedom, less stress, and a richer life through a healthier relationship with money.
For over 15 years, we’ve helped people get unstuck with their money, pay off debt, build healthy habits, and create lasting change. We work with clients across the U.S. through virtual coaching and also love serving local clients here in the Treasure Valley.
“It’s not just about money.
— James & Amberlee Rich
It’s about the life you want to live.”
Who We Help
Individuals Feeling Stuck
People who feel overwhelmed, confused, or unsure about their next step with money.
Couples Wanting to Get on the Same Page
Partners who want better communication and a plan that works for both of them.
Families Planning for the Future
Families who want to build stability, reduce debt, and create more options for the years ahead.
Anyone Building Healthier Money Habits
People who want to make intentional choices that align with their values and live with less stress.
Clients Across the U.S. and the Treasure Valley
We work with clients nationwide through virtual coaching and also love serving local clients right here in Idaho.
Why BNI? Why the Firecrackers?
Why did you originally join BNI?
I was starting my business and wanted more opportunities to grow.
Why have you continued to be a BNI member?
I’ve developed some great friendships and connections.
What has BNI done for your business that you didn’t expect when you first joined?
Talking about my business in a concise way on a weekly basis has made it easier for me to express what I do. It gives me a safe space to try new ways of talking about my business, see how people connect with it immediately, and learn how to better communicate what I offer.
What has been the most valuable part of the relationships you’ve built through BNI?
Having a trusted group of experts I can confidently refer my clients to, as well as having other business owners I can bounce ideas off of.
What would you tell another local business owner who is considering visiting the Firecrackers for the first time?
Visit us twice in a row, meet with as many members as you can, and bring lots of business cards.
Frequently Asked Questions
What’s the difference between a financial coach and a financial advisor?
A financial advisor manages and invests your money for you. A money coach works with you on the everyday side: where your money goes, the habits behind it, and a plan you can actually follow. James and Amberlee don’t sell investments or insurance; they coach you through the decisions and hold you accountable to them.
Do you work with couples?
Yes, and it’s a favorite. Couples coaching focuses on getting both partners on the same page, communicating about money with less conflict, and building one plan that works for both of you.
Do you only work with people in Idaho?
No. Sessions are virtual, so James and Amberlee coach clients across the United States, and they love serving local clients here in the Treasure Valley too.
What does 1-on-1 coaching look like?
Coaching is a mix of education, mindset, action, and accountability. You’ll take a deep dive into your financial situation together, build a customized plan, and meet regularly by video to track progress and adjust as life changes.
How do we get started?
Book a free Q&A call. It’s a no-pressure conversation about where you are, where you want to go, and whether coaching is the right fit. Schedule a call or reach out below.